About Us
MurdleVision was born from a love of 90s rom-coms, 80s music videos, and the timeless art of woodworking. What started as We Build Stuff has evolved into a brand that blends nostalgia with cutting-edge tech—bringing childhood dreams to life in beautifully crafted, vintage-inspired TVs. Our workshop is where creativity and craftsmanship collide, turning classic design into modern entertainment.
Meet The Team
SHAFER CAUDLE
Shafer grew-up terrorizing neighbors with homemade booby traps. He wielded a drill before most kids could walk. Shafer has worked as a carpenter and builder for over 20 years. He brings his woodworking craft and immense creativity to product design and development. He is our master creator and craftsman, our fearless leader.
Ninja Turtle: Leonardo
Childhood Crush: Alex Mack
DON MCCOLLISTER
Don is an Grammy award winning music producer… yes, we said GRAMMY… TWO of them!! He brings his incredible ability to pull multiple pieces and people together to create beautiful stuff and he knows electronics to boot. He is our resident electrician making all the pieces come together seamlessly. Dream boat!
Ninja Turtle: Donatello
Childhood Crush: Farah Fawcett
DANIEL MORRISON
Daniel has been told he looks like Wesley from Princess Bride his whole life and somehow that has not gone to his head! From restaurant owner to master carpenter, Daniel has an incredible knack for picking up the necessary skills right when we need them most. For now, Daniel is off fighting the system in true Rafael fashion and may or may not returns … to be continued…
Ninja Turtle: Rafael
Childhood Crush: TBD
DEANNA MURPHY
When Deanna enters the shop, all fall silent, awaiting her design wisdom. A lifelong builder (starting with Lego villages) and a rebel for the right to wear colorful socks at Catholic School, she now splits her time between architecture by day and keeping MurdleVision from falling apart by night. With her design savvy, eagle eye for details, and business chops, she makes sure the lights stay on.
Ninja Turtle: Master Splinter, of course
Childhood Crush: Devon Sawa
KAFI ALLEN
With a background in modeling and a passion for people, Kafi brings her marketing and sales savvy to the MurdleVision team. She's a dedicated advocate for the unhoused as a board member of Project 730, and her heart belongs to kids, dogs, and good causes. When she’s not connecting with clients, you’ll find her chasing new inspiration through travel.
Ninja Turtle: Casey Jones
Childhood Crush: Ash Ketchum
MATT McVAY
Matt grew up herding cattle and operating big rigs in Oregon before heading off to Hollywood with dreams of becoming the next Samuel L. Jackson. Now living in the Hollywood of the south, when not shaking up the acting and producing world, Matt is the force behind MurdleVision video and A/V, from script-writing to acting to producing you’ll find him as the face of MurdleVision (RIP Uncle Murdle).
Ninja Turtle: April O'Neil
Childhood Crush: Unknown
DANIELLE LOUISE
Danielle Louise combines artistic talent with strategic insight to craft the visuals that define MurdleVision’s brand. Her illustrations and designs capture our unique vintage-meets-modern flair, making her a key player in our creative team. A '90s kid through and through, she spent her youth perfecting MS Paint masterpieces and idolizing Casey Jones—because sometimes great design, like great vigilante justice, requires a little creative head-busting.
Ninja Turtle: Casey Jones
Childhood Crush: Freddie Prinze Jr.
MIKE ICONIS
Mike is the executioner of magic behind MurdleVision’s online relaunch. Whether streamlining digital strategy, refining web workflows, or lending insight to big-picture business moves, he’s been the steady hand guiding things behind the scenes. With a knack for translating vision into action, Mike helps keep the future looking sharp—on screen and off.
Ninja Turtle: Michelangelo
Childhood Crush: Winnie Cooper
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CATHY ICONIS
With a paintbrush in one hand and a Pantone deck in the other, Cathy is the creative mind behind MurdleVision’s bold new digital presence. From curating color palettes to shaping the brand’s quirky, retro-modern vibe, she helped bring the website—and the vision behind it—to life. Equal parts artist, brand whisperer, and aesthetic alchemist, Cathy turns ideas into icons.
Ninja Turtle: Michelangelo
Childhood Crush: Luke Perry
The Work Shop
Nestled in the wooded suburbs of Atlanta, MurdleVision's heart is the always buzzing and surprisingly well-organized workshop that looks like it could have been shared by Nikola Tesla and Geppetto. It's here that Shafer's vision comes to life in extraordinary vintage-inspired pieces that deliver amazing visual experiences.
Precision meets playfulness in a symphony of spinning saw blades, retro color swatches, and perfectly sanded curves. It’s part woodshop, part time machine—where yesterday’s design meets today’s technology, and every MurdleVision TV is built with hands, heart, and just the right amount of sawdust.
The MurdleMission
At MurdleVision, we create beautiful, handcrafted products that blend natural hardwoods with cutting-edge electronics. Every piece reflects quality, creativity, and care, built by skilled artisans who are paid a livable wage and treated with respect. Sustainability is part of everything we do, from using recycled shipping materials to minimizing waste wherever possible.
We’re committed to building a business that values people as much as profit. By reinvesting in our team, prioritizing ethical practices, and standing by our craftsmanship, we’re proving that success doesn’t have to come at the expense of integrity or the environment.
Our long-term vision? To grow MurdleVision into a brand that leads in both innovation and values and maybe catch the attention of a major TV manufacturer who shares that vision.